Navigating to the GAM View
After logging into your Ad Reform account, you'll land on the Recent Campaigns page. At the top of the screen, click GAM in the black navigation bar to be redirected to the "GAM View" of your account. This page is called the Orders Table. Here, you can look at an overview of your order names, advertisers, and how many line items, creatives, and screenshots are associated with each order. You'll also see the start and end dates for each order, and can search easily to find a specific order by just typing in a few characters.
Downloading your screenshots + Creating presentations
Follow these steps to download your screenshots locally or create a presentation:
Search for your order by name using the Search field in the upper-right of the Orders Table page
Under the Screenshots column click the 🔍 icon next to the number of screenshots
Click Select All to select every screenshot for that order, or click next to the screenshot thumbnail to select screenshots individually
Click either Download or Create Presentation
👋 For more information on how to customize screenshots and presentations, check out the following guides:
Once a presentation is created, follow these steps to download:
Click the Presentations button in the gray navigation bar
Search for the name of your presentation by using the Search field
Click the Download drop-down menu and choose either PPT or PDF
Viewing Tactics
Tactics are automated strategies built into your account that run ads on specific placements across a variety of URLs provided by your organization. You could think of them as rules for how and when Ad Reform runs your GAM screenshots.
To view the Tactics for your account, click Screenshot Tactics in the gray navigation bar. On the Screenshots Tactics page you will see the following:
List of all the currently developed and in-development tactics in your account
Drop-down filter to view tactics by Status
👋 For more information on tactic Statuses, please see our guide on GAM Tactics Implementation (coming soon!)
Search field to find tactics by name
Descriptions of each tactic
Date of the most recent update to the tactic
Buttons to view screenshots associated with each tactic
To see a more detailed view of each Tactic, simply click the name of the desired tactic. When viewing an individual tactic, you will see the following:
Description of the tactic at the top
Status of the tactic and a filter by status drop-down
Line Items and a field to search by line item name
Links to screenshots associated with each line item
👋 The view screenshots associated with a line item, you'll want to click the date under the Screenshot Set column :
Indicator for when a tactic is enabled (i.e., turned on)
Creation and completion dates of development work on the tactic
