How often does CM360 sync?
When you connect your CM360 account to Ad Reform, we will start syncing with CM360 on a daily basis.
How does CM360 data map to Ad Reform data?
When pulling in CM360 data, we map the data to Ad Reform as follows:
CM360 | Ad Reform |
Advertiser | Client |
Campaign | Campaign |
Creative | Ad |
CM360's Placement and Ad entities are used behind the scenes to connect creatives to the right campaign, but they don't appear as separate entities in Ad Reform.
What CM360 creative formats are supported?
CM360 creatives in the following formats will be pulled in as ads in Ad Reform:
Display Redirect creatives — pulled in directly from the creative's hosted image URL.
Display creatives (e.g. image and HTML5) — captured by rendering the creative's placement tag.
For non-redirect creatives, we use the placement's tag to render and capture the ad. We support tags generated in the following formats:
PLACEMENT_TAG_JAVASCRIPTPLACEMENT_TAG_IFRAME_JAVASCRIPT
Creatives whose placements only have tags in other formats (e.g. standard HTML, internal redirect, or click tracker tags) will be ignored. Need more formats? Let us know →
How does Ad Reform decide what to sync?
Each daily sync looks for placements in your CM360 profile that are still in-flight (their end date hasn't passed) and have been modified since our last successful sync. For each of those placements, we pull in:
Its parent Campaign
Its placement tags in the supported formats listed above
Any Ads assigned to the placement, and the Creatives and Advertisers those ads reference
Only placements with an Active or Inactive status are considered (archived placements are skipped). On the very first sync after you connect, we look back up to 14 days to pick up your most recent work.
Common questions
I connected my CM360 account. Why do I not see any data yet?
Once you connect CM360, we start syncing the following day. The sync only picks up placements that have been modified since you connected (or within the last 14 days on the first sync), so you may need to wait a few days for data to start showing up — especially if your placements don't change often.
Why aren't some of my creatives getting pulled in?
There are a few reasons a creative might not appear in Ad Reform:
Its placement hasn't been modified since you integrated CM360, so our daily sync didn't pick it up.
Its placement has already ended (the placement's end date is in the past).
Its placement's tags are only available in a format we don't yet support (see What CM360 creative formats are supported? above).
Its placement is archived in CM360.
If you believe a creative should be syncing but isn't, don't hesitate to chat us and we'll help investigate.
My CM360 integration is no longer syncing creatives. How do I fix it?
If your CM360 sync isn't working, it's usually because the Google credentials used to connect are no longer valid. You can reconnect CM360 directly on the integration page →
Note: When CM360 is reconnected, we'll sync from the last successful sync time, or up to 14 days ago, whichever is more recent.